Research Achievement:

1 Wen Hong-wei. The judging of adult obesity and the study of exercise prescription of reducing weight[J]. Journal of Wuhan Institute of Physical Education. 2002

2 Wen Hong-wei. A Study on the Countermeasures for the Sustainable Development of Sports in China During the New Era[J]. Journal of Hubei Sports Science. 2003

3 Wen Hong-wei. Commenting Again on Principle of Training That Should Be Hard, Strict,Geared to Needs of Actual Combat and Carried out with Heavy Load[J]. Journal of Shanghai University of Sport. 2004

4 Wen Hong-wei. Studies on problems and countermeasures of implementing principles of training under difficulty,strictness,real competition settings and big load in new era[J]. Journal of Wuhan Institute of Physical Education. 2005

5 Wen Hong-wei. Team culture of high performance sports teams in ordinary colleges and universities[J]. Journal of Physical Education. 2005

6 Wen Hong-wei. On Athletes Winning Honour for one＇s Homeland and Self - Value Realization[J]. Sports Culture Guide. 2006

7 Wen Hong-wei. Contents of Chinese top sports team culture[J]. Journal of Wuhan Institute of Physical Education. 2006

8 Wen Hong-wei. Factors of Influencing Formation of Excellent Sports Team’s Culture in Our Country and Measures for Development[J]. Journal of Shanghai University of Sport. 2006

9 Wen Hong-wei. Features of Nike culture and its inspiration to sports article enterprises in China[J]. Journal of Physical Education. 2008

10 Wen Hong-wei. Cultural Characteristics of China''s Famous Sporting-Goods-Producing Corporations[J]. Journal of Shanghai University of Sport. 2009

11 Wen Hong-wei. Factors on Brand Equity of Large-scale Sports Event:From Economy Experience Perspective[J]. Journal of Wuhan Institute of Physical Education. 2012

12 Wen Hong-wei. Comparison on Brand Awareness of Chinese and Foreign Sporting Goods: an Investigation among Chinese College Students[J]. International Journal of Asian Social Scence. 2012

13 Wen Hong-wei. Factors Influencing Brand Recognition of Sporting Goods[J]. Journal of Wuhan Institute of Physical Education. 2014

Academic Report

1 Study on the Organizational Culture of Successful Chinese Sports Teams in Pingpong, Gymnastics and Shooting

2 Factors on enhancing brand equity to major sporting events based on experience economy –take Asian Games as an example

3 The Olympic Culture Marketing of Coca-cola and its Inspiration to Chinese Enterprises，

4 Connotation and Constructing Way of Team Culture for High Performance Sports Teams in Chinese Universities

5 Factors on Brand Awareness of Chinese and Foreign Sporting Goods